Recently I attended a Prosper Women Entrepreneurs event at Washington University, sponsored by the Olin Business School Executive MBA program.

While listening to one of the panelists (Debbie Sterling, CEO and founder of GoldieBlox, an award-winning toy company on a mission to “disrupt the pink aisle”), I had an epiphany: entrepreneurship is like a spiritual initiation process.

Carl Jung, noted psychoanalyst and prolific author, wrote extensively about the alchemical process of individuation, which includes the idea of a personal and spiritual transformation. He isn’t the only one, as mythologist Joseph Campbell also wrote about the process he called “The Hero’s Journey.” There’s even a recent fictional book by Paolo Coelho called The Alchemist. In the beginning an enthusiastic but inexperienced person sets out on a journey, along the way sufferering trials and tribulations, and at the end learns from her experience and is transformed: no longer naïve but wise with experience. She is initiated.

All along the way it’s her sense of mission and vision, coupled with feelings of passion that carry her through. Indeed, Ms. Sterling talked to us about her early “dark days” at the beginning, after quitting her job, alone in her apartment without a schedule to lead the way. She said it was lonely and depressing. When I asked her if it was her passion that helped her carry through, she said (very enthusiastically) that she felt she was doing what she was born to do, so yes.

She explained that she’s a social entrepreneur, which is a kind of entrepreneur who wants to change the world and make a difference through the product or service they offer. It would makes sense then that a social entrepreneur would be equipped with a super-duper helping of passion.

Ms. Sterling likened it to being obsessed with an idea or topic. How did she identify her passion? She said it was a strong visceral feeling she had that just allowed her to “know.”

So following intuition, going through a dramatic change process that leaves you feeling different than when you started, having the excitement to pick yourself up, dust yourself off and start all over again when you fall – these are all part and parcel of living your passion, taking a risk, and launching. Whether it’s your next big idea, your company, your book, a project, or even a relationship – you need to feel like you’re playing with passion if you want to succeed.

Download Your

Mini Self-Assessment

Take this brief self-assessment to begin uncovering your EQ strengths and weaknesses – the first step in your journey to a more productive, more profitable, and more fulfilled professional life.

Download Now

Read Roberta’s Latest Article on

Read the latest insights on emotional intelligence, productivity, and professional fulfillment from our founder and official member of the Forbes Coaches Council, Roberta Moore.

Read Now

What Our

EQ-i Clients Say

“With Roberta’s background in both business and psychology, she understood our environment and how to navigate it. She is a humble, grounded leader and she knew how to draw things out of individuals and then addressed those issues in a very professional, non-judgmental way. The coaching has helped our entire team…we have become more communicative, approachable, and thoughtful in our responses. This change has made people more comfortable bringing ideas to the executive team…and the more ideas considered, the more our business flourishes! We are better listeners, which has strengthened our relationships with each other and also with our clients.”

Gerard M Hempstead, CPA, CFP®, Managing Partner, Northwestern Mutual – St. Louis

“Now our culture is one where better up-front accountability explanations occur, with a softer, more human approach. The team communication and collaboration is greatly improved, resulting in better ideas, a more streamlined work process, and an enhanced workplace environment.”

CEO of an EQ-i Coach not-for-profit agency client

“I first met Roberta through Focus St. Louis’ CORO Women in Leadership program and was immediately blown away by Roberta and emotional intelligence. Not only did I learn so much about myself and my emotional intelligence weaknesses, Roberta shared tips and techniques for how to improve. I have since invited Roberta to work with my own organization and our leadership teams. Thank you, Roberta!”

Carrie Gallagher Crompton, President 2018-20, Junior League of St. Louis

“I went into Roberta’s class not knowing what EQ was or how it pertained to me, but I left very interested in the subject. I purchased Roberta’s book and am very interested in exploring EQ subject matter and expanding my EQ. It was a great class and a great presentation. Thank you!”

Nathan Webb, St. Louis Branch Manager, dormakaba

“Roberta enabled my team to think introspectively about their contributions to the team and office culture, as well as helping us all understand how we can maximize overall performance as we refine our individual contributions using emotional intelligence. After her workshop, there wasn’t a single individual on my 23-person team that didn’t find Roberta’s explanation and activities helpful!”

Nichole R. Mercier, Ph.D., Managing Director, Office of Technology Management, Washington University
“Roberta facilitated an incredibly engaging and interactive Enterprise University course. It can be challenging to engage attendees and encourage participation in a webinar, but Roberta did both flawlessly!”
Gabrielle Costales, Sr. Events Manager / Enterprise Bank & Trust

“Thank you to Roberta Moore for facilitating a wonderfully informative virtual event last Thursday “Creating the Workplace of the Future with EQi.”

Cheryl Throgmorton, Ed.D., SPHR, President, STL-ODN
Read More

Higher EQ = Higher Productivity & Profits.

Download Roberta Moore’s free white paper, Emotional Intelligence at Work: Creating the Leader of the Future, to find out how emotional intelligence can boost your business.



scale your company?

Read Roberta Moore’s Book